Costs & pricing
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Break-even point
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—Break-even revenue
—Contribution/unit
—Contribution margin
—Units per day (30d)
For guidance only — not financial, tax or legal advice. Verify with a qualified professional.
Break-even analysis — frequently asked questions
What is a break-even point?
The break-even point is where your total revenue exactly equals your total costs — both fixed and variable. At this point you make neither a profit nor a loss. It's expressed as a number of units sold or as a revenue figure. Knowing your break-even point helps you set realistic sales targets, price products, and understand how changes in costs affect profitability.
How do you calculate the break-even point?
The formula is: Break-even units = Fixed costs ÷ (Selling price − Variable cost per unit). The difference between selling price and variable cost is called the "contribution margin per unit" — it's how much each sale contributes towards covering your fixed costs. Once you've covered all fixed costs, every additional unit sold generates pure profit at the contribution margin.
What counts as a fixed cost vs a variable cost?
Fixed costs stay the same regardless of how many units you sell — rent, salaries, insurance, software subscriptions, loan repayments. Variable costs change with each unit produced or sold — raw materials, packaging, shipping, sales commissions, payment processing fees. Some costs are semi-variable (e.g. electricity) — for break-even analysis, allocate these to whichever category is most accurate.
What is a good contribution margin?
This varies hugely by industry. Software and digital products can have margins of 80–90% because variable costs are near zero. Retail typically runs 40–60%, while food and manufacturing may be 20–40%. A higher contribution margin means you break even faster with fewer sales. If your margin is very low, you need high volume to cover fixed costs — consider whether your pricing or cost structure needs adjusting.